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PO Box 4284
Gypsum, CO 81637-4284
(970) 987-6203
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Summary

  • Ability to develop high-quality creative designs including advertising, identity design, publications, social media and web graphics.
  • Well experienced with Adobe Creative Cloud including InDesign, Illustrator, Photoshop, and Dreamweaver.
  • Ability to manage all phases of print production from design through pre-press, bindery, distribution and mailing.
  • Experience with HTML, CSS, Joomla, and e-commerce development including analytics and monitoring.
  • Ability to provide creative direction in-house and with clients as an individual or as part of a team.

 

Work Experience

Customer Service Associate

Gypsum-Eagle Ace Hardware - Gypsum, CO
2019 to Present

Work part-time assisting customers with finding products, and offering recommendations. Stocking freight deliveries back in inventory.

 

Graphic Designer

Swift Communications Inc. - Gypsum, CO
2018 to Present

Design high-quality advertisements, magazine editorial layouts, and books in a fast-paced environment by working closely with clients, ad directors, editors and marketing managers using the latest Adobe Creative Cloud software. Also work within Amazon Work Spaces using Ad Speed and Newscycle Solutions software to create online and print advertising designs published within seven news publications delivered throughout Colorado.

Publications include: Acres U.S.A., Art in Aspen, National Repertory Orchestra, Explore Grand, Summer in Snowmass, Winter in Snowmass, Summit County Luxury Homes, Craig Press, Glenwood Springs Post Independent, Sky-Hi News, Steamboat Pilot & Today, Summit Daily News, The Aspen Times, Vail Daily

 

Creative Director

NPC News Magazine - Pittsburgh, PA
2003 to 2018

My Studio was hired to update the design and print production of the NPC News bimonthly magazine for the National Physique Committee (NPC) from traditional mechanical paste-ups, negative output and stripping, composite plate burns and printed on a sheet-fed press, to being designed with the latest Adobe Creative Cloud software, output with the most recent PDF color profiles for CTP, and printed/distributed by one of the top 10 magazine publishers in United States.

Responsible for the creative design of all editorial pages and image spreads using photography received from acclaimed photographers within the bodybuilding and fitness industry. Prepared all color-correction, retouching, and image composites. Managed all phases of print production from acquiring estimates and contracts through pre-press, bindery, including nationwide mailing distribution.

Managed receipt, preflight and page placement of all Advertiser files. Communicated directly with advertisers and design agencies on corrections required to ensure quality print reproduction.

 

President

Carl Chiocca, Creative Designs - Gypsum, CO
2000 to 2018

Operated and managed my own studio providing creative solutions for small and large businesses. Worked directly with a wide range of clients to develop design, branding, and marketing strategies. Designed a variety of creative projects from logo and identity design, advertising, annual reports, brochures, catalogs, direct mail, menus, newsletters, packaging, publications, point-of-sale displays, signage, including custom website design, e-commerce development, e-mail and social media marketing. Employed and trained a staff of in-house designers, programmers, and freelance illustrators. Coordinated and produced retail product photography for print, e-commerce and e-mail advertising.

Clients included: A Basket of Pittsburgh, Barclay Interiors, Ceramic he Tile & Stone, Cuppy Real Estate, Desbrow & Associates, Fitting Group, Morrison Kitchen & Bath, National Physique Committee, Pittsburgh Action Against Rape, Thermo Shandon, YMCA.

 

Graphic Designer / Production Manager

John Brady Design Consultants - Pittsburgh, PA
1999 to 2000

Worked directly with the president, art directors, and account representatives to develop branding, marketing strategies, and design concepts for a range of clients. Created a wide variety of design projects from logo and identity design, advertising, annual reports, brochures, catalogs, direct mail, newsletters, packaging, publications, point-of-sale displays, and signage. Managed and trained a 4-person team of production artists to prepare all design layouts, illustrations, and photographic images for film output, PDF, print reproduction, and mailing.

Clients included: Bayer, Carnegie Library of Pittsburgh, Carnegie Magazine, Carnegie Museum of Pittsburgh, GNC, Mead Paper, Mylan Laboratories, Pittsburgh Children's Museum, Sunquest Information Systems.

 

Graphic Designer

USWeb Corporation, formerly Electronic Images - Pittsburgh, PA
1998 to 1999

Worked directly with art directors and designers from different production teams within the agency to develop concepts and designs for a variety of projects from logo and identity design, advertising, brochures, catalogs, direct mail, newsletters, publications, point-of-sale displays, and signage. Prepared design layouts, illustrations, and photographic images for film output, PDF, print production, and mailing.

Clients included: Office Depot, RiteAid, ServiceStar Hardware.

 

Senior Graphic Designer

Informing Design - Pittsburgh, PA
1994 to 1998

Worked directly with the president and clients to develop design concepts. Created all digital files, illustrations, and photographic images for a wide range of design projects, including the signage and mapping of the City of Pittsburgh's Wayfinder Sign Project, support publications including a book titled "Finding Yourself in Pittsburgh", and a quarterly publication titled "Map to Go". Other creative projects included logo and identity designs, brochures, restaurant chain menus, and business print material. I coordinated all projects for electronic output, negotiated all printing estimates, and ensured print quality by reviewing color and registration on press.

 

Manager, Printing and Distribution Department

St. Francis Central Hospital - Pittsburgh, PA
1992 to 1994

Printing Department functions required the preparation of all art needed for advertisements, brochures, and other public relations material. Created medical and legal forms used by other departments within the hospital, and managed negotiations and production of forms with outside vendors. Developed a Forms Management Committee that enabled me to work closely with department heads to assess the use of forms, and ensure the most efficient design and production.

Distribution Department responsibilities encompassed all mailing materials distributed to and from the hospital, ensured adherence to postal regulations, and maintained cost efficiency.

Quality control of all work was maintained through my direct supervision and training of printing and distribution personnel. Developed and controlled the fiscal budgets, and conducted the monthly department billings.

 

Graphic Designer

Indiana Printing and Publishing - Indiana, PA
1987 to 1992

Worked directly with clients on the conception and design for a variety of projects that ranged from logo designs, corporate and school identity designs, magazine advertisements, annual reports, brochures, books, newsletters, publications, packaging, posters, and sporting event programs. I also integrated a variety of techniques that improved the overall quality of the stripping department. Prepared process color negatives, and ensured print quality by reviewing color and registration on press.

Clients included: ARIN Intermediate Unit 28, Groundhog Graphics, Indiana Chamber of Commerce,Indiana University of Pennsylvania. S&T Bank

 

Cutter Operator

American Wholesale Thermographers - Pittsburgh, PA
1986 to 1987

Responsible for the operation and maintenance of a rotary cutter used to trim business cards, postcards, and prepare stock for inventory and press. Inspected all final products to ensure quality. Managed shipping of all orders, and receiving of paper, inks, and printing supplies.

 

Bindery Operator

Quik-Print - Pittsburgh, PA
1985 to 1986

Responsibilities included the coordination and scheduling of all jobs in the bindery department to ensure tight delivery schedules were met. Operated and maintained a wide range of bindery equipment, and adhered to strict quality guidelines.

 

Graphic Artist

Suburban Printing - Pittsburgh, PA
1983 to 1985

Served as the only artist on staff with the responsibilities of creating all designs and mechanical layouts, and preparing small typesetting projects. I also performed various camera operations, negative development, stripping, and plate procedures.

 

Assistant Graphic Artist

Print-Craft Studio - Pittsburgh, PA
Summers During High School - 1979 to 1983

I assisted with the creation of mechanical layouts for small printing projects, and performed a variety of camera and plate procedures.

 

Education

Diploma in Specialized Technology in Computer Art and Color
Art Institute of Pittsburgh - Pittsburgh, PA

Graduated with Honors, G. P. A. 4.0

Studies included: Computer Art and Color Theory, Typography, Publication Design and Production using Adobe Photoshop, Aldus Freehand, Aldus PageMaker, and QuarkXPress on both Macintosh and PC platforms.

 

A list of references is available upon request.